Imagine tracing mist-laced tea trails up the Cameron Highlands, rafting through the emerald rapids of the Jelai River, then slipping underground into the vast limestone chambers of Gua Tempurung.

In the state capital Kuantan, palm-fringed beaches like Teluk Cempedak beckon with golden sand and sunset cafés, while inland towns such as Raub and Temerloh lure foodies with durian-drizzled treats and the tangy kick of patin masak tempoyak.

Venture into Taman Negara’s ancient rainforests to spot hornbills and tapirs, or hop a boat to Tioman Island for world-class snorkeling among coral reefs. From colonial riverfronts to jungle cathedrals and coastal retreats, Pahang fuses heritage, wildlife, and adventure into one sprawling masterpiece.